Nicki Minaj and her team deserve a Clio Award for the ad they just made for asses. But the Anaconda video also serves as an advertisement for many other products, some of them officially linked with Minaj and others that may signal new deals. Lets delve in.
MateFit
What Is This?: A diet drink people use to teatox, i.e., consume nothing but tea as meal replacements.
How On-Brand Is This? (scale of 1-10): 1. Nickis in a gym, but as she says herself, she aint missing no meals. An anthem of empowerment for big, fat-ass bitches may not be the best fit for a diet product.
Fun Fact: MateFit is the official beverage of the Ultimate Fighting Championship. Nicki name-drops Floyd Mayweather in Anaconda. He is definitely not part of the UFC, but then again, I cant think of a song that calls out a UFC fighter.
Beats Pill
What Is This?: A portable speaker from Beats by Dre, whose presence seems super random if youre not familiar with Nickis Beats involvement.
How On-Brand Is This? (scale of 1-10): 9. Nicki launched her own line of Pink Friday Beats by Dre products in 2013. Dr. Dre and pink shit and music the only way this could get more Minaj is if it were renamed Beats Pill (and Potions).
VSX Workout Clothes
What Is This?: The Angel by Victorias Secret Sports Bra in the color Hello Lovely.
How On-Brand Is This? (scale of 1-10): 7. Nicki doesnt have an official Victorias Secret endorsement deal or anything, but she did perform at the VS Fashion Show in 2011, so it seems safe to consider her a friend of the brand. Also, its pink, and Nicki has boobs, so yeah, good fit (both the bra on Nicki and its presence in the video).
Myx
What Is This?: Myx Fusions Moscato, the new twist on Nickis own Myx brand of Moscato wine. I had it once as a joke. It was kinda rough.
How On-Brand Is This? (scale of 1-10): 10. This is Nickis brand. Fuck subtlety, get money. Bonus points for reuniting Drake with his favorite drank.
Air Jordans (and blue balls)
What Is This?: There are three different types of Air Jordans in the Anaconda video, including the ones Drake is wearing, an unreleased style of Air Jordan 3. Nicki and her dancers wear Air Jordan 6s in a color called Game Royal, the same sneakers she wears on the Anaconda cover art.
How On-Brand Is This? (scale of 1-10): 8. Rappers and Air Jordans. Shrug. The Game Royal ones have pink in em too. Cuuuuute.
Side note: Why doesnt Nicki have her own Air Jordan?
Fruit
What Is This?: This is fruit. You eat it, sometimes for health and sometimes to look sexy. Theres a lot of fruit in the Anaconda video. Cant tell if Wayne urged Nicki to ink a lucrative deal with the Dole company or the Fruit Farmers Commission (thats a thing, I think?), or if bananas just make people think of dicks and Nicki knows that.
How On-Brand Is This? (scale of 1-10): 5???
Source: http://flavorwire.com/473285/a-guide-to-all-the-gratuitous-product-placement-in-nicki-minajs-anaconda-video
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